Check if your firm can claim its ChatGPT profile
Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026Check today whether your firm is listed. Claim the profile if ChatGPT lets you. Do not pay anyone for "ChatGPT optimization" yet.
- Verdict
- WATCH
- For
- All practice areas. Solo firms and firms with 2 to 10 lawyers. Owner or marketing.
- Cost and time
- Free at launch. Searching for your firm takes about 15 minutes. A claim takes longer, because OpenAI verifies your identity.
Why
People ask an AI about a lawyer before they call. Until now, you could not correct what ChatGPT said about your firm. This is the first tool that lets you. OpenAI also says that a claimed profile does not guarantee a better place in its answers.
What to do
- Sign in to ChatGPT with an account that belongs to the firm.
- Open Business Hub and search for the exact name of your firm.
- If the firm is listed, start the claim. Use the main office phone or the website domain.
- Complete the identity step for the person who will manage the profile.
- Make the name, address, phone and website match your website and your Google listing.
- Write the description in plain facts: practice areas, counties you serve, and languages.
- If the firm is not listed, check again in 30 days.
The rule to check
A profile description is lawyer advertising. Check your state bar's advertising rules before you publish. In Texas, most ads must be filed with the State Bar. Do not write "expert" or "specialist" without the certification.
What can go wrong
A vendor may offer to claim the profile for you. The profile then sits in the vendor's account. Claim it with the firm's own account and phone number. The firm then keeps it if the vendor leaves.
Sources
- VentureBeat, news report, Nov 10, 2026.
- The State of Brand, trade publication, Nov 10, 2026.